Make the spend decision on Monday, not Tuesday afternoon.
We put AI to work where marketing teams lose the most time: pulling reports, arguing about attribution, and guessing which creative is working. All of it runs on one set of numbers that marketing and finance both accept.
Where it usually starts
- The weekly report takes a day of exports and a column that moved again.
- Meta, Google and GA each take credit for the same revenue.
- The CFO asks whether last quarter’s extra spend did anything, and nobody can say.
- A dozen new creatives a week, and no idea which hook or format is doing the work.
What we build with you
Reporting layer
Ad platforms, analytics and commerce data in one model, refreshed daily, with definitions finance signs off on.
Measurement
Attribution you can defend, media mix modeling and incrementality tests, CAC and LTV by channel.
Creative intelligence
Every ad tagged by what it shows and says, so you can compare hooks, formats and offers and catch fatigue before CPA climbs.
Marketing assistants
Ask spend and performance questions in Claude or ChatGPT and get answers from the same numbers, with dates and caveats attached.
Start with a number, end with the same number
What we measure before and after:
- Hours spent on reporting each week
- Time from a question to a trusted answer
- Share of spend you can attribute with confidence
- Creative tests run per month
Baseline and plan
We measure the problem as it is today and agree the number we’re trying to move. If it isn’t worth fixing, we tell you then and stop.
Build it with your team
Definitions, models, pipelines and agents built alongside the people who will use them, in your warehouse, CRM and ad accounts. We only build where nothing on the market fits.
Remeasure and hand over
Same metrics, measured again. Your team owns it. We stay on a light retainer only if you want us to.
Much of this runs on MediaTape, software we built from this work. You don’t need it to work with us.
Send us the question you can’t answer.
Thirty minutes is enough for us to tell you what we’d measure, roughly what it costs, and whether we think it’s worth fixing.
Book a call