Buy-side AI advisory

Know what to buy, and what it should cost.

There are more AI tools than anyone can evaluate, and every one of them demos well. We know the market, we know the people building and using these tools, and we know what most SaaS actually costs. We work for you, not the vendors.

We’ve run SaaS buying for companies. Vendor selection, negotiation and renewals, across many tools and many teams. We know how the pricing conversation goes from the buyer’s side.

We know the people. Founders, operators and the teams already using these tools. You hear how a product works after the demo, not just during it.

We know the prices. What most SaaS actually costs, where list price is a starting point, and which terms are worth pushing on.

Sound familiar?

Where it usually starts

  • Every team is trialing a different AI tool, and nobody has the full picture.
  • You’ve sat through a dozen demos and still can’t tell the products apart.
  • The quote arrived and you have no idea whether it’s a good price.
  • You already pay for tools that overlap, and the renewals keep coming.
What we do

What you get

Company-wide map

Where each team loses time, what it costs, and which problems are worth solving with AI at all.

Build, buy or skip

For each problem: the tool that solves it, the small build that would, or the reason to leave it alone.

Shortlist and references

Our opinion on each vendor, and introductions to teams already using them, so you hear how it works after the demo.

Pricing benchmarks

What companies like yours actually pay, where vendors have room to move, and which terms to push on.

Stack review

The tools you already pay for: where they overlap, which seats go unused, and which renewals to cut.

How it works

Two weeks to a decision

Week 1

Map the company

We talk to each team, inventory the tools and spend you have today, and write down where time goes.

Week 2

Shortlist and pricing

Build, buy or skip for each problem, a vendor shortlist with references, and what each one should cost you.

After

Negotiate and roll out

If you want, we join the vendor calls, help with the negotiation, and get the first rollout working. We don’t resell anything.

Other services

Send us the question you can’t answer.

Thirty minutes is enough for us to tell you what we’d measure, roughly what it costs, and whether we think it’s worth fixing.

Book a call