Know which accounts to work, and why.
Account-based go-to-market only works when sales and marketing agree on the market, the segments and the signals. We build that shared map, keep it current, and put AI agents to work researching accounts so reps don’t have to.
Where it usually starts
- The target account list is a spreadsheet from last year.
- Sales and marketing score accounts differently and argue about who owns what.
- Reps research accounts one browser tab at a time.
- Nobody knows which signals actually come before a deal.
What we build with you
Market map
Your addressable market as a maintained graph of companies, subsidiaries, people and how they connect, built from your CRM and outside sources.
Segmentation and scoring
ICP definitions and segments both teams sign off on, and account scores you can explain, tested against past wins and losses.
Account research agents
Agents that read filings, job posts, news and product signals, and write up what matters for each account, with sources.
Activation
Segments and signals pushed into your CRM, ad audiences and outbound tools, so the work shows up where reps already are.
Start with a number, end with the same number
What we measure before and after:
- Share of the addressable market covered in the CRM
- Time spent researching each account
- Pipeline from target accounts
- Win rate by segment
Baseline and plan
We measure the problem as it is today and agree the number we’re trying to move. If it isn’t worth fixing, we tell you then and stop.
Build it with your team
Definitions, models, pipelines and agents built alongside the people who will use them, in your warehouse, CRM and ad accounts. We only build where nothing on the market fits.
Remeasure and hand over
Same metrics, measured again. Your team owns it. We stay on a light retainer only if you want us to.
Much of this runs on Modulo, software we built from this work. You don’t need it to work with us.
Send us the question you can’t answer.
Thirty minutes is enough for us to tell you what we’d measure, roughly what it costs, and whether we think it’s worth fixing.
Book a call